HALO 3 // BELIEVE CAMPAIGN 360 Campaign
If you asked your gamer nerd friends they might say that the Halo 3: Believe campaign is one of the best ad campaigns of all time. Some non-gamers even agree. Regardless it was a deep dive into how humanity honors a hero. That core idea was painstakingly applied to the Halo narrative and resulted in this seminal campaign that won Best in Show at every major award show including two Grand Prix at Cannes. Oh, and it worked too, breaking the record for the biggest launch in entertainment history. Take that Hollywood!
PRUDENTIAL // DAY ONE CAMPAIGN 360 Campaign: TV/OLV, Microsite, Outdoor, Audio
Prudential was the dustiest of brands but wanted to establish themselves as leaders in the retirement boom. Our campaign looked at retirement through an entirely new lens: honestly and empathy. The result was a surge in business for Prudential in the retirement sector, a campaign that lasted a decade, and earned gold at every major award show including the Integrated Gold at Cannes and was featured in TED Talk’s Ideas Worth Spreading.
MILLER LITE // FAREWELL WORK HOLIDAY PARTIES // Earned Media Activation
The year was 2020 and everyone’s holiday parties were being canceled. Miller Lite saw an opportunity to double down on their anti forced-fun stance. After all, Miller Time is all about hanging with your real friends. So we created an epic art piece with world-renowned artist Alex Prager depicting the last work holiday party. Somehow, it ended up debuting at LACMA, drawing crowds and the ire of the LA Times art critic ;) And it showed up big at award shows, with lots of shiny gold things.
MILLER LITE //RIDICULOUSLY LONG BIG GAME URL // Super Bowl Earned Media stunt
We ate rival Anheuser-Busch’s chicken wings during the Super Bowl by creating a distraction from their $10M media buy using $40k of media and some clever URL naming. Not only did it take the wind out of their sails, it got a billion earned media impressions which, for the Super Bowl, is valued around $40M. Which happens to be what Anheuser-Busch spent for all its brands at the big game.
ZUNE // THE BALLAD OF TINA PINK
MILLER LITE // SHOEZIE
This is the epic coming together of two dad-culture titans: Miller Lite and New Balance. It's a story of how you take something your brand is known for and lean hard into it to break into new parts of culture. All it takes is some authentic New Balance materials, some very real dads, and a way to keep your ice cold beer stay that way. This generated a ton of earned media and even blew up on secondary selling sites like StockX. I mean, it's a shoe for your beer, what's not to like?
MILLER LITE // CANTENNA
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