HALO 3 // BELIEVE CAMPAIGN 360 Campaign
The Halo 3 Believe campaign is considered one of the best ad campaigns of all time…if you ask gamer nerds. A few others agree. Regardless it was a deep dive into how humanity honors a hero. That idea was painstakingly applied to the Halo narrative and resulted in this seminal campaign that won Best in Show at every major award show including two Grand Prix at Cannes. Oh, and it worked too, breaking the record for the biggest launch in entertainment history. Take that Hollywood!
MILLER LITE // TASTES LIKE MILLER TIME
Miller Lite wanted us to establish their new brand platform with a TV spot. They wanted to come out and say it, so we applied as much craft in the writing and production as we could and delivered a beautiful, relatable anthem. (i’ll bet you can guess the password)
MICROSOFT // ZUNE: TINA PINK
MILLER LITE //RIDICULOUSLY LONG BIG GAME URL
ZUNE // THE BALLAD OF TINA PINK
MILLER LITE // SHOEZIE
MILLER LITE // CANTENNA
